This is exactly why Apple is the greatest company in the world. With them, it’s not about the money. They don’t care about profits, or quarterly reports. Sure, they might care a little from a business perspective, to keep the doors open, but their ultimate goal is to make sure the customer is satisfied. It’s all about the customer. Because with Apple, they build products they would want to use themselves. If they were only in it for the money, they could’ve charged for iCloud. People would have still come out in droves, and it still would have been the best thing ever. But they said, “You know what? Let’s give it away.” And that is why Apple is the best business on the face of the earth.